UNIVERSITY OF CAPE TOWN

SMALL BUSINESS:
GROWTH AND MANAGEMENT

Develop a strategy for the long-term growth of your small business

Duration

9 weeks, excluding
orientation

Effort

7–10 hours per week,
entirely online

Learning Format

Weekly modules,
flexible learning

ON COMPLETION OF THIS COURSE, YOU’LL WALK AWAY WITH:

1

A personalised growth plan that will help drive the expansion of your small business.

2

Knowledge of suitable sources of capital and funding for the growth of your business, and the financial skills to analyse profitability and performance.

3

An understanding of the legal considerations surrounding business in South Africa in order to inform decisions about organisational structure and stakeholder relationships.

4

A certificate of completion from Africa’s leading university1 as proof of your ability to manage and grow a small business.


1 QS Top Universities (2019)

COURSE CURRICULUM

Module 1: Business Planning and Goal Setting
Learn how to outline growth objectives and develop a business plan to grow your small business.

Module 2: Market Positioning and Growth Opportunities
Examine your market position and understand the viability of your growth plan.

Module 3: Practical Legal Considerations
Discover basic legal principles to inform decision-making about your business structure and stakeholder relationships.

Module 4: Marketing, Sales, and Conversion
Discover how to build a brand and establish a loyal customer base.

Module 5: Financing and Funding
Explore various avenues for financing the growth of your small business.

Module 6: Financial Management for Growth
Examine the principles of financial management for a growing business.

Module 7: HR and People Management
Discover effective tools and resources for managing people.

Module 8: Future-Focus: Growth and Scaling
Understand how a future-focused approach encourages resilient growth for your small business.

COURSE CONVENOR

UCT Law@work

The Small Business: Growth and Management online short course does not have one specific UCT convenor. The expert contributions to the course are facilitated and overseen by UCT Law@work, a specialised short course unit within the Faculty of Law at UCT. Law@work is represented by its director, Irèna Wasserfall. Wasserfall is an admitted attorney and has more than 15 years’ experience in short course development and administration.

AN ONLINE EDUCATION THAT SETS YOU APART

This UCT online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:

usp-slot-one

Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time

usp-slot-two

Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step

usp-slot-three

Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones

GET MORE INFORMATION

Want to know more?
Enter your information below to learn more about the UCT Start and Manage a Small Business online short course, including receiving the course prospectus, from GetSmarter.

* Required Field

Please enter your first name

Please enter your last name

Please enter a valid email address

Yes, I want to receive more information about the UCT Start and Manage a Small Business online short course. Contact me by:

Email: *

Please select an option

Phone: *

Please select an option

Please provide a valid phone number

Please select highest level of education

Please select years of work experience

Email me about the educational programmes that GetSmarter (a brand of 2U, Inc.) and the 2U family of companies offer with multiple institutions.

Please select an option

By consenting to receive communications, you agree to the use of your data as described in our privacy policy. You may opt out of receiving communications at any time.