UNIVERSITY OF CAPE TOWN

SOCIAL MEDIA MARKETING

Learn to create, execute, measure, and refine intelligent social media marketing strategies within the ever-changing digital realm

Duration

8 weeks, excluding
orientation

Effort

7-10 hours per week,
entirely online

Learning Format

Weekly modules,
flexible learning

ON COMPLETION OF THIS COURSE, YOU’LL WALK AWAY WITH:

1

The confidence to create innovative and unique social media solutions that support and service measurable marketing objectives.

2

The knowledge required to understand and strategise for a collective of online communications channels dedicated to community-based input, interaction, content-sharing, and collaboration.

3

Recognition of your social media marketing knowledge and skills in the form of a certificate of completion from the University of Cape Town (UCT) – Africa’s leading university.

COURSE CURRICULUM

Over the duration of this online short course, you’ll work through the following modules:

MODULE 1 Navigating the Social Media Landscape
Understand the role of social media in marketing brands and businesses, and its current uses in a South African context.

MODULE 2 Applying a Social Media Content Strategy
Discover how to create engaging content across various social media platforms.

MODULE 3 Creating Content That Drives Engagement
Plan a campaign that incorporates quality content and social media influencers to promote a business or brand.

MODULE 4 Managing a Social Media Community
Explore online reputation management, community management, and learn how to use social media for customer service.

MODULE 5 Advertising on Social Media
Learn why it’s crucial to have a social media advertising budget in place, and how to put it to use on various platforms.

MODULE 6 Measuring and Optimising a Social Media Strategy
Get to grips with social media ROI and learn how to measure, report, and optimise your social media performance effectively.

MODULE 7 Social Media Marketing Management
Discover different social media management roles and models, and learn about social media marketing as a career.

MODULE 8 Consolidating a Social Media Marketing Strategy
Learn how to identify social media goals and objectives, and how to create an effective social media marketing strategy for a brand or business.

Please note that module titles and their contents are subject to change during course development.

YOUR HEAD TUTOR

Deon Nel

Professor of Marketing, School of Management Studies, University of Cape Town

Before joining the University of Cape Town, Nel served as the associate dean of research at Flinders Business School in Australia, as well as the Anglo Vaal Industries Professor of Marketing at the School of Economic and Business Sciences at the University of the Witwatersrand. In addition to this, he has worked with the Henley Management College, the UCT Graduate School of Business, the Stellenbosch Business School, the Rotterdam School of Management, and Aston Business School, where he taught MBA and executive courses in marketing strategy, services marketing, and international marketing.

Nel has been published in a number of renowned journals and in recent years has presented papers at the Academy of Marketing Science Conferences in the USA, the World Marketing Congress, and the Australian and New Zealand Marketing Academy. His research interests include the multilevel modelling of longitudinal global brand value, customer equity, and the impact of global regions on brand value performance.

AN ONLINE EDUCATION THAT SETS YOU APART

This UCT course is presented in collaboration with GetSmarter, part of edX. GetSmarter collaborates with the world's leading universities to select, design, and deliver premium online short courses through a people-mediated model with a data-driven focus on learning gain.

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Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities and institutions, entirely online and in your own time.

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Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step.

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Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.

GET MORE INFORMATION

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