UNIVERSITY OF CAPE TOWN

SEARCH ENGINE OPTIMISATION (SEO)

In collaboration with leaders in online education, GetSmarter

Duration

10 weeks, excluding
orientation

Effort

10 hours per week,
entirely online

Learning Format

Weekly modules,
flexible learning

ON COMPLETION OF THIS COURSE, YOU’LL WALK AWAY WITH:

1

A refined set of workplace-ready skills that will ensure you can confidently take on more responsibilities within your current role.

2

A practical understanding of SEO best practices, from optimising website structures to maximising ppc and adwords results.

3

A powerful proof of competence in the form of an industry-recognised certificate, approved by Africa’s leading University, UCT.1


1 QS Top Universities (2019)

YOUR COURSE CONVENOR

Juanne Coetzee

SEO Expert

Juanne has 12 years of SEO experience and is currently an SEO Specialist at ConvertSEO. In 2014, he obtained his certification with Google Partner South Africa in Advanced Search and PPC advertising. Juanne has been the Head Tutor on the UCT Search Engine Optimisation short course since 2017 and brings a wealth of information and experience with him.

COURSE CURRICULUM

Orientation Module:
Welcome to Your Online Campus
Module 1:
SEO in the Current Digital Landscape
Module 2:
SEO Updates and Trends
Module 3:
HTML, Site Architecture, and Technical Factors
Module 4:
Google Analytics, SEO Goal Setting and SEO Tools
Module 5:
Content Strategy
Module 6:
Writing for the Web
Module 7:
Inbound Marketing
Module 8:
PPC, AdWords, and Paid Advertising
Module 9:
Advanced Analytics and Strategy
Module 10:
Reporting for Client Satisfaction

AN ONLINE EDUCATION THAT SETS YOU APART

This UCT online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:

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Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time

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Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step

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Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones

GET MORE INFORMATION

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