UNIVERSITY OF CAPE TOWN

PRODUCT MANAGEMENT

Gain practical tools to manage all aspects of the product life cycle, including go-to-market strategies and product performance measurements.

Duration

6 weeks, excluding
orientation

Effort

7–10 hours per week,
entirely online

Learning Format

Weekly modules,
flexible learning

ON COMPLETION OF THIS COURSE, YOU’LL WALK AWAY WITH:

1

The tools to develop a comprehensive product road map that is informed by a product vision and strategy.

2

A diverse set of product management skills applicable to various business disciplines, including project management, marketing, user experience, and business analytics.

3

The skills to create go-to-market strategies and measure product performance using key metrics.

4

A certificate from Africa’s leading university,1 formalising your product management skills and knowledge.

1 QS Top Universities (Jun, 2020)

COURSE CURRICULUM

Module 1 Market Sensing: Strategic Analysis
Explore market analysis frameworks for informed decision-making.

Module 2 Product Strategy and Road Map
Complete a product strategy and road map to guide the development of a product.

Module 3 Product Innovation
Assess new and existing products to determine their viability in the market.

Module 4 Product Development Planning
Evaluate the product planning processes and recommend a plan to manage the development of a product.

Module 5 Go-To-Market Strategy
Design a marketing plan that can be used for the successful launch of a product.

Module 6 Product Performance Management
Explore various tools and metrics for measuring the performance of your product, and propose suitable recommendations for improvement.

COURSE CONVENOR

Siphiwe Dlamini

Head of Marketing, School of Management Studies, UCT

Siphiwe Dlamini has a PhD in business science – specialising in marketing – from Wits University, and is a senior lecturer and head of department at the UCT School of Management Studies. His research interests are in the areas of brand management, green marketing (environmentally sustainable consumerism), and the impact of marketing on low-income consumers.

AN ONLINE EDUCATION THAT SETS YOU APART

This UCT online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:

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Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time

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Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step

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Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones

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