Develop an understanding of market sensing, product innovation, and product performance management
6 weeks, excluding
7–10 hours per week,
The tools to develop a comprehensive product road map that is informed by a product vision and strategy.
A diverse set of product management skills applicable to various business disciplines, including project management, marketing, user experience, and business analytics.
The skills to create go-to-market strategies and measure product performance using key metrics.
A certificate from Africa’s leading university1 formalising your product management skills and knowledge.
1 QS Top Universities (2019)
Module 1 Market Sensing: Strategic Analysis
Explore market analysis frameworks for informed decision-making.
Module 2 Product Strategy and Road Map
Complete a product strategy and road map to guide the development of a product.
Module 3 Product Innovation
Assess new and existing products to determine their viability in the market.
Module 4 Product Development Planning
Evaluate the product planning processes and recommend a plan to manage the development of a product.
Module 5 Go-To-Market Strategy
Design a marketing plan that can be used for the successful launch of a product.
Module 6 Product Performance Management
Explore various tools and metrics for measuring the performance of your product, and propose suitable recommendations for improvement.
Lecturer, School of Management Studies, UCT
Dlamini joined UCT in 2017 and now teaches strategic marketing, and retail management and services marketing at both an undergraduate and postgraduate level. He is currently completing his PhD at the University of the Witwatersrand; his thesis focuses on improving the branding of South Africa’s Technical and Vocational Education and Training (TVET) colleges. Prior to his academic career, Dlamini worked as a sales professional for six years in both business development and key accounts management. His research areas include brand management, bottom-of-the-pyramid consumer research, social entrepreneurship, and environmental consumerism. Dlamini co-authored an article in the South African Journal of Business Management.
This UCT online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals who have already had the opportunity to:
Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time
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Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones
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