UNIVERSITY OF CAPE TOWN

PRODUCT MANAGEMENT

Develop an understanding of market sensing, product innovation, and product performance management

Duration

6 weeks, excluding
orientation

Effort

7–10 hours per week,
entirely online

Learning Format

Weekly modules,
flexible learning

ON COMPLETION OF THIS COURSE, YOU’LL WALK AWAY WITH:

1

The tools to develop a comprehensive product road map that is informed by a product vision and strategy.

2

A diverse set of product management skills applicable to various business disciplines, including project management, marketing, user experience, and business analytics.

3

The skills to create go-to-market strategies and measure product performance using key metrics.

4

A certificate from Africa’s leading university1 formalising your product management skills and knowledge.

1 QS Top Universities (2019)

COURSE CURRICULUM

Module 1
Market Sensing: Strategic Analysis

Explore market analysis frameworks for informed decision-making.

Module 2
Product Strategy and Road Map

Complete a product strategy and road map to guide the development of a product.

Module 3
Product Innovation

Assess new and existing products to determine their viability in the market.

Module 4
Product Development Planning

Evaluate the product planning processes and recommend a plan to manage the development of a product.

Module 5
Go-To-Market Strategy

Design a marketing plan that can be used for the successful launch of a product.

Module 6
Product Performance Management

Explore various tools and metrics for measuring the performance of your product, and propose suitable recommendations for improvement.

YOUR TEACHING TEAM

Siphiwe Dlamini

Lecturer, School of Management Studies, UCT

Dlamini joined UCT in 2017 and now teaches strategic marketing, and retail management and services marketing at both an undergraduate and postgraduate level. He is currently completing his PhD at the University of the Witwatersrand; his thesis focuses on improving the branding of South Africa’s Technical and Vocational Education and Training (TVET) colleges. Prior to his academic career, Dlamini worked as a sales professional for six years in both business development and key accounts management. His research areas include brand management, bottom-of-the-pyramid consumer research, social entrepreneurship, and environmental consumerism. Dlamini co-authored an article in the South African Journal of Business Management.

AN ONLINE EDUCATION THAT SETS YOU APART

This UCT online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals who have already had the opportunity to:

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Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time

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Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step

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Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones

VIEW COURSE PROSPECTUS

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