UNIVERSITY OF CAPE TOWN

MARKETING

Learn how to develop and implement an integrated marketing strategy to promote your business

Duration

10 weeks, excluding
orientation

Effort

7–10 hours per week,
entirely online

Learning Format

Weekly modules,
flexible learning

ON COMPLETION OF THIS COURSE, YOU’LL WALK AWAY WITH:

1

The skills to design a holistic marketing campaign that incorporates both digital and traditional elements.

2

The confidence to manage brand strategy and marketing budget allocation to achieve company objectives.

3

An understanding of market research tools, and the relationship between sales and marketing.

4

A certificate from Africa’s leading university1 recognising your newfound skills in marketing.

1 QS Top Universities (Jan, 2020).

YOUR HEAD TUTOR

Carla van Staden

Marketing Specialist and Entrepreneur

Carla has a Marketing Management Bachelor degree from Cape Peninsula University of Technology and consequently began her marketing career as a marketing coordinator at Topco Media in 2007. She later joined Altersage Consultants as their marketing manager and worked there until 2010. She is now the owner and brand strategist of her own business called Twenty3Media, which she started in 2010. She is the head tutor of this marketing course, as well as on the UCT Digital Marketing online short course.

COURSE CURRICULUM

Orientation Module:
Welcome to Your Online Campus
Module 1:
Understanding Marketing Management and Planning
Module 2:
Market Research
Module 3:
Branding Strategy
Module 4:
The Product or Service Plan
Module 5:
Competitive Analysis
Module 6:
Traditional Marketing Tactics and Channels
Module 7:
Digital Marketing
Module 8:
The Sales Plan
Module 9:
Measuring Marketing Success
Module 10:
Putting Your Marketing Strategy Together
PAST GETSMARTER STUDENT, ELISMA LOMBARD image

"Having earned a UCT certificate firstly attests to my abilities and understanding of the subject matter because of the reputation and standards the University holds. And secondly, it has given me a marketable advantage compared to the next person because of the same reasons."

PAST GETSMARTER STUDENT, ELISMA LOMBARD

AN ONLINE EDUCATION THAT SETS YOU APART

This UCT online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:

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Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time

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Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step

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Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones

GET MORE INFORMATION

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