Learn how to develop and implement an integrated marketing strategy to promote your business
10 weeks, excluding
7–10 hours per week,
The skills to design a holistic marketing campaign that incorporates both digital and traditional elements.
The confidence to manage brand strategy and marketing budget allocation to achieve company objectives.
An understanding of market research tools, and the relationship between sales and marketing.
A certificate from Africa’s leading university1 recognising your newfound skills in marketing.
1 QS Top Universities (Jan, 2020).
Carla van Staden
Marketing Specialist and Entrepreneur
Carla has a Marketing Management Bachelor degree from Cape Peninsula University of Technology and consequently began her marketing career as a marketing coordinator at Topco Media in 2007. She later joined Altersage Consultants as their marketing manager and worked there until 2010. She is now the owner and brand strategist of her own business called Twenty3Media, which she started in 2010. She is the head tutor of this marketing course, as well as on the UCT Digital Marketing online short course.
"Having earned a UCT certificate firstly attests to my abilities and understanding of the subject matter because of the reputation and standards the University holds. And secondly, it has given me a marketable advantage compared to the next person because of the same reasons."
This UCT online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:
Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time
Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step
Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones
Want to know more?
Enter your information below to learn more about the UCT Marketing online short course, including receiving the course prospectus, from GetSmarter.
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