Boost your knowledge of event bidding, planning, budgeting, and marketing
10 weeks, excluding
orientation
7-10 hours per week,
entirely online
Weekly modules,
flexible learning
1
The practical skills to design, plan, market, and coordinate large- and small-scale events.
2
A grounding in the latest events management practices that you can draw on to gain a competitive edge.
3
Recognition of your up-to-date knowledge in the form of a certificate from Africa’s leading university.1
1QS Top Universities (Aug, 2021).
Over the duration of this online short course, you’ll work through the following modules:
MODULE 1 Introduction to Events Management
An introduction to events management.
MODULE 2 Event Role Players
Understand each role and its relation to the event.
MODULE 3 Bidding and Securing an Event
Learn how to secure large and small events.
MODULE 4 Event Organisation and Project Management
Discover the key steps to executing a successful event.
MODULE 5 Event Operations and Logistics
Explore the ins and outs of operational and logistical planning.
MODULE 6 Event Design and Decor
Learn about the visual and creative side of event management.
MODULE 7 Financial Management of Events
Learn about the key financial documents of an event.
MODULE 8 Event Marketing and Sponsorship
Learn about strategic marketing for events.
MODULE 9 Risk Management
Discover how to manage risk and react to unexpected situations.
MODULE 10 Sustainable Events and Event Greening
Examine the sustainability of events within an economic, social and environmental framework.
Please note that module titles and their contents are subject to change during course development.
Alison Meadows
Senior Lecturer in Applied Management, UCT
Alongside her role as senior lecturer, Meadows is also a convenor of the Bachelor of Commerce in management studies at UCT. She has been involved in running bespoke events for many years as part of her role in the Commerce faculty at UCT. She has also worked with other organisations on key fundraisers over the years. In addition to being involved in other UCT courses at a first- and fourth-year level, Meadows currently teaches events management to postgraduate students. She is deeply committed to creating an excellent and engaging learning experience.
This UCT online short course is delivered in collaboration with online education provider GetSmarter, part of edX. Join a growing community of global professionals, and benefit from the opportunity to:
Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities and institutions, entirely online and in your own time.
Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step.
Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.