In collaboration with SA’s leader in online education, GetSmarter
10 weeks, excluding
7–10 hours per week,
The knowledge to confidently design and implement an effective integrated digital marketing strategy.
Practical skills you can apply instantly, including the ability to design a basic website and execute an email marketing campaign.
An opportunity to network with like-minded professionals and a certificate from UCT as proof of your competencies in digital marketing.
Dr. Raeesah Chohan
Senior Lecturer of Marketing, UCT
Dr. Raeesah Chohan obtained her PhD in Marketing from Sweden's Luleå University of Technology. Prior to this, she earned a Bachelor of Business Science and Master of Business Science, specializing in Marketing, from the University of Cape Town. Raeesah convenes post- and undergraduate courses on Digital Marketing, International Marketing and Services Marketing. Her work is accepted/published in international peer-reviewed journals such as the International Journal of Advertising, Journal of Business and Industrial Marketing and Journal of Strategic Marketing.
This UCT online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:
Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time
Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step
Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones
"Whilst on the course I managed to land my dream job - it was around the corner from where I live, right in front of me the whole time. During the interview, when I mentioned I was doing the UCT Digital Marketing short course via GetSmarter, they were very impressed."
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