UNIVERSITY OF CAPE TOWN

DIGITAL MARKETING

In collaboration with SA’s leader in online education, GetSmarter

Duration

10 weeks, excluding
orientation

Effort

7–10 hours per week,
entirely online

Learning Format

Weekly modules,
flexible learning

ON COMPLETION OF THIS COURSE, YOU’LL WALK AWAY WITH:

1

The knowledge to confidently design and implement an effective integrated digital marketing strategy.

2

Practical skills you can apply instantly, including the ability to design a basic website and execute an email marketing campaign.

3

An opportunity to network with like-minded professionals and a certificate from UCT as proof of your competencies in digital marketing.

COURSE CONVENER

Dr. Raeesah Chohan

Senior Lecturer of Marketing, UCT

Dr. Raeesah Chohan obtained her PhD in Marketing from Sweden's Luleå University of Technology. Prior to this, she earned a Bachelor of Business Science and Master of Business Science, specializing in Marketing, from the University of Cape Town. Raeesah convenes post- and undergraduate courses on Digital Marketing, International Marketing and Services Marketing. Her work is accepted/published in international peer-reviewed journals such as the International Journal of Advertising, Journal of Business and Industrial Marketing and Journal of Strategic Marketing.

COURSE CURRICULUM

Module 1:
Introduction to Digital Marketing
Module 2:
Website design and development
Module 3:
Web analytics
Module 4:
Search Engine Optimisation (SEO)
Module 5:
Online copywriting
Module 6:
Online advertising and PPC
Module 7:
Social media and web PR
Module 8:
Email marketing
Module 9:
Mobile marketing
Module 10:
Digital marketing strategy

AN ONLINE EDUCATION THAT SETS YOU APART

This UCT online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:

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Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time

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Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step

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Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones

LISA-MARIE DE SOUSA, PAST STUDENT image

"Whilst on the course I managed to land my dream job - it was around the corner from where I live, right in front of me the whole time. During the interview, when I mentioned I was doing the UCT Digital Marketing short course via GetSmarter, they were very impressed."

LISA-MARIE DE SOUSA, PAST STUDENT

WANT YOUR SKILLS BACKED BY AFRICA’S LEADING UNIVERSITY? *

* Top Universities (Oct, 2018)

GET MORE INFORMATION

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