Develop strong online marketing skills and strategies to stay ahead of the digital curve
6 weeks, excluding
orientation
4–6 hours per week,
entirely online
Weekly modules,
flexible learning
1
An understanding of basic web analytics and the ability to measure the effectiveness of your online marketing strategies.
2
Practical skills you can apply instantly, including the ability to design a basic website and execute an email marketing campaign.
3
Insight into future digital marketing trends within the South African digital landscape and an understanding of SEO, social media marketing, paid marketing, digital tools, and platforms.
4
The confidence to develop your own digital marketing strategy and a certificate of completion from Africa’s leading university.1
1QS Top Universities (2024).
Over the duration of this online short course, you’ll work through the following modules:
Module 1 An Overview of Digital Marketing
Explore the key components of digital marketing and the nuances of its application in the South African digital landscape.
Module 2 Website Design and Analytics
Learn how to build a website and draw key insights that inform marketing strategies through analytics.
Module 3 Search Engine Optimisation
Explore the role of search engine optimisation (SEO) as a key part of a digital marketing strategy.
Module 4 Online Copywriting
Learn how to apply the elements and best practices of online copywriting in order to engage target audiences and meet an organisation’s digital marketing objectives.
Module 5 Online Advertising and Email Marketing
Explore how the evolution of online advertising and email marketing has changed the way businesses achieve their objectives.
Module 6 Social Media Marketing
Explore the role and power of social media as a key element of a digital marketing strategy.
Please note that module titles and their contents are subject to change during course development.
Dr Nqobile Bundwini
Senior Lecturer in Marketing, School of Management Studies, UCT
Dr Nqobile Bundwini brings a wealth of expertise to her role. After obtaining her PhD in Business Science from UCT, she went on to share her knowledge through courses such as Consumer Behaviour, Contemporary Marketing Issues, Integrated Marketing Communications, and Research Methodology. She actively guides PhD, master’s, and honours students at the university and has contributed to course development and reviews at the Independent Institute of Education (IIE) and Red & Yellow Creative School of Business. She regularly shares her insights internationally, presenting research in Australia, New Zealand, the UK, and the USA. Dr Bundwini extends her academic influence to radio and documentary platforms during her free time. She is committed to education and dedicated to empowering her students with the skills for autonomy and, ultimately, freedom.
“The Digital Marketing course has been hugely beneficial in coming to terms with such a relevant and topical subject that we’re all exposed to day in and day out. Whether you would like to further your own understanding or upskill to be better equipped for your role, this course gives you that, and more. The subject matter is in-depth, and the practical applications require you to ‘get your hands dirty’ while you practically apply the theory for a deeper understanding.”
– Melanie Botoulas, Account Executive, Digital Activation Group
This UCT online short course is delivered in collaboration with online education provider GetSmarter, part of edX. Join a growing community of global professionals, and benefit from the opportunity to:
Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities and institutions, entirely online and in your own time.
Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step.
Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.