UNIVERSITY OF CAPE TOWN

COPYWRITING FOR ONLINE MARKETING

In collaboration with leaders in online education, GetSmarter

Duration

6 weeks, excluding
orientation

Effort

7 hours per week,
entirely online

Learning Format

Weekly modules,
flexible learning

ON COMPLETION OF THIS COURSE, YOU’LL WALK AWAY WITH:

1

The skills to write simple, inviting, and persuasive copy that captures your audience and inspires action.

2

The ability to tailor content to a wide range of digital channels, and tie together all elements within a holistic digital strategy.

3

Recognition for your new skill set from Africa’s number one University,1 and a powerful proof of competence on your CV.


1 QS Top Universities (2019)

HEAD TUTOR

Corli De Kock

Content Developer, Creative Strategist, and Freelance Storyteller

Corli de Kock has over 15 years’ experience in content creation, social media and marketing management, and creative strategy. While completing her Bachelor of Arts in Communication Studies and Art History, she founded Tunenights, an SME that organised live music events in the Potchefstroom area. She has gained experience within a number of leading companies such as Ogilvy & Mather South Africa and New Media Publishing. She has collaborated with brands like Castle Lager, KFC, DStv, Nickelodeon, and Cadbury. Corli is currently the Content Developer for Eat Out Magazine and the Project Consultant of the Oranjezicht City Farmer Market.

COURSE CURRICULUM

Module 1:
Introduction to Online Copywriting
Module 2:
Online Copywriting Best Practices and Techniques
Module 3:
Headlines, Calls to Action and Persuasive Copy
Module 4:
Copy for Social Media and Content Marketing
Module 5:
Copywriting for Search Engine Optimisation (SEO)
Module 6:
Pricing Strategies and Quoting clients

AN ONLINE EDUCATION THAT SETS YOU APART

This UCT online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:

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Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time

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Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step

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Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones

GET MORE INFORMATION

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