UNIVERSITY OF CAPE TOWN

COMMUNICATION AND INFLUENCE
IN THE DIGITAL AGE

Promote trust, clarity, and understanding in your professional context with effective interpersonal communication.

Duration

6 weeks, excluding
orientation

Effort

8–10 hours per week
entirely online

Learning Format

Weekly modules,
flexible learning

ON COMPLETION OF THIS COURSE, YOU’LL WALK AWAY WITH:

1

A personalised communication guidebook to help you communicate clearly in both everyday and unpredictable situations.

2

Interpersonal and persuasive communication skills to confidently lead and influence others towards successful outcomes.

3

An effective communication plan to manage your own or your organisation's reputation during times of crisis or extreme change.

COURSE CURRICULUM

MODULE 1
The Current Communications Landscape

Gain insight into the digital, social, and political factors influencing communication in a fast-paced world.

MODULE 2
Critical Thinking in Communication

Explore the benefits of systematic communication in communicating your message and avoiding disagreement.

MODULE 3
Persuade Effectively Using Rhetoric and Storytelling

Explore the function of persuasive communication in cultivating influence.

MODULE 4
Communicating With Influence: Strategies and Techniques

Develop your personal brand, and hone your presentation skills.

MODULE 5
Communication as an Investment in Leadership and Ethics

Explore the role of communication in interpersonal relationships, cultural awareness, and leadership.

MODULE 6
Crisis Communication and Reputation Management

Recognise types of crises and how best to manage them through communication.

 

Please note that module titles and their contents are subject to change during course development.

COURSE CONVENORS

Dr Signe Rousseau

Lecturer in Critical Literacy and Professional Communication, UCT

Based in UCT’s Faculty of Commerce, Dr Rousseau has a special interest in social media, attention economics, risk society, and food. She is also the author of Food Media: Celebrity Chefs and the Politics of Everyday Interference (2012), and Food and Social Media: You Are What You Tweet (2012).

Gao Nodoba

Lecturer in Corporate Communication, Intercultural Communication, Diversity and Reputation Management, UCT

Forming part of UCT’s Professional Communication Unit, Nodoba is a language, behaviour, and business communications expert, with a special interest in intercultural communication. He is a contributor to many noteworthy journals, a public speaker, and an active social and political commentator on current affairs.

AN ONLINE EDUCATION THAT SETS YOU APART

This UCT online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:

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Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time

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Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step

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Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones

GET MORE INFORMATION

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