UNIVERSITY OF CAPE TOWN

BUSINESS DEVELOPMENT MANAGEMENT

Identify strategic opportunities and drive business growth to create long term organisational value

Duration

6 weeks, excluding
orientation

Effort

7–10 hours per week,
entirely online

Learning Format

Weekly modules,
flexible learning

ON COMPLETION OF THIS COURSE, YOU’LL WALK AWAY WITH:

1

A better understanding of your business environment to identify strategic opportunities for new and existing clients, products and services.

2

The ability to establish, maintain and nurture existing and new business relationships, through effective communication skills for long-term value creation.

3

A business development plan and the ability to critically assess and pursue new business opportunities.

4

An official certificate from Africa’s leading university,1 and the ability to leverage your newfound business development knowledge to excel in your current position.


1 QS Top Universities (2019).

COURSE CURRICULUM

Over the duration of this online course, you’ll work your way through the following modules:

Module 1:
Understanding My Business Model and Context
Module 2:
Sources of Business Revenue: The Customer and Product
Module 3:
The Pitch and Negotiation
Module 4:
Relationship Management and Influence
Module 5:
Programme Management for Business Development Professionals
Module 6:
Strategic Innovation for the 21st Century

YOUR COURSE CONVENOR

David Priilaid

Associate Professor, School of Management Studies, UCT

With 20 years of experience teaching business innovation and entrepreneurship, Dr Priilaid is regarded as one of South Africa's experts in consumer behaviour. As a teacher and researcher, he brings specific skills to the overlapping disciplines of wine management, consumer behaviour, entrepreneurship, and strategy. He teaches in start-up strategy and creativity in business, and also convenes the postgraduate diploma in entrepreneurship. He has a PhD in non-linear econometrics, and publishes in the field of wine and economic psychology.

AN ONLINE EDUCATION THAT SETS YOU APART

This UCT online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:

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Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time

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Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step

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Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones

GET MORE INFORMATION

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