UNIVERSITY OF CAPE TOWN

SPORTS MANAGEMENT:
BUSINESS PRINCIPLES IN SPORT

Gain a future-focused perspective of sports management.

Duration

8 weeks, excluding
orientation

Effort

8–10 hours per week,
entirely online

Learning Format

Weekly modules,
flexible learning

ON COMPLETION OF THIS COURSE, YOU’LL WALK AWAY WITH:

1

An understanding of the different contexts within sports, and the ability to analyse how your management skills can best be applied.

2

A holistic business plan, including strategies relevant to your specific sports management scenario.

3

The knowledge needed to apply key business principles in the context of the sports industry.

4

An official certificate from Africa’s leading university,1 and the ability to leverage your newfound business knowledge of sports management to start your own business or excel in your current position.


1 QS Top Universities (Jun,2019).

COURSE CURRICULUM

Module 1:
An Introduction to Sports Management
Module 2:
Understanding Different Sport Sectors
Module 3:
Foundational Business Principles for Sports Management
Module 4:
Legislation, Policy, and Governance
Module 5:
Communication and Stakeholder Management
Module 6:
Marketing and Resource Management
Module 7:
Performance Management for Organisations and Teams
Module 8:
The Future of Sport

YOUR COURSE CONVENOR

David Maralack

Senior Lecturer, Faculty of Commerce

A senior lecturer and convenor for the postgraduate diploma in sport management at UCT, Dr Maralack has a long history in sport participation, management, and administration, and is a community sports development practitioner. Maralack is an active researcher in event planning, monitoring and evaluation, training, sport policy, and sport governance, alongside other disciplines. Among his accolades are a PhD from the University of Minnesota and a master’s degree from University College London. Over the years, Maralack has held a number of notable positions in both the sports and academic fields.

AN ONLINE EDUCATION THAT SETS YOU APART

This UCT online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:

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Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time

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Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step

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Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones

GET MORE INFORMATION

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